| "If you would like a home based writing business that could make you rich, here is a 100% Guaranteed Way for you to learn how in the shortest possible time..."
From: Paul Lock, copywriter and tutor with the Institute of Copywriting
Dear Prospective Writer, If you're looking for a way to make serious money from writing, you've taken an important step forward. Imagine a business that let's you pick your projects, involves no daily commuting, no boss and fees of up to £3,500 for writing a letter. You don't have to be an English graduate or professional writer to join this lucrative and rewarding business. Far from it. The best letter writers are those who can write the way they talk and follow some simple, proven techniques. You Can Learn How To Write Powerful, Persuasive Sales Letters That Will Bring In Thousands, Hundreds Of Thousands...Yes, Even MILLIONS Of Pounds!!! First of all let me introduce myself. I'm Paul Lock and for the last four years, I've earned a great living from copywriting. Before that life wasn't so great. In 1999 I was working in an insurance company. Frankly, after twelve years, I hated every day. The people at work were fine but the politics, the constant ‘downsizing' and the commuting were a complete drag. I've got a wife, daughter and mortgage, but when the opportunity came to take a pay-off, I grabbed it. Maybe you're one of the lucky ones and you're holding onto your job, but you're not satisfied with it. You're tired of the daily grind, and you've peaked at what you can really earn. Yet the bills aren't getting any smaller. And every time your company recruits someone new, you wonder if it might be some “high flyer” who will work for less than you. And you wonder when your position might be “downsized” and you become another statistic. This Is YOUR Way To Take Control of YOUR Future Perhaps you're not happy in your present situation. And you're concerned. And you know what? You should be. The only one who cares about your future, other than your family — is you. Certainly not your employer. You want to make a change but the “right opportunity” hasn't presented itself to you... yet. You need a way out, but... but... but... But nothing. Do you know what the definition of insanity is? “ Insanity is doing the same thing over and over and expecting different results.” Have you gone through that? I know I did. For years. It kept eating at me and eating at me. I finally got fed up being financially vulnerable . I needed a real change. But what...? Create Your Own Destiny... Now! Now, let me tell you what this unique opportunity “isn't.” It's not the “pie in the sky” deals that you've seen in the business opportunities pages. The only people who get rich from those “offers” are the ones who sell them to you. And I guarantee you it's not the bogus “too good to be true home-based businesses” that have been forced down your throat at the local Travel Lodge by slick salesmen. (Yes, I've been to those too.) This is a legitimate profession that you probably never thought about (I know I didn't). Yet there's great demand for people in my business, and it's extremely lucrative. In fact, demand in the UK is increasing. And once you've got a few successful projects under your belt, you can virtually “name your price”, as they say. Let's get down to specifics. This cottage industry is earning ordinary people a steady six-figure income year in and year out — no matter what the economy does. Earn £30,000 to £125,000 a Year The business I'm talking about is writing. But it's not the type of writing you learnt at school or college. School only prepares you for “traditional” writing. You know, essay or report writing. What I'm talking about is actually a lot easier to do. This business consists of writing SALES LETTERS — just like the one you're reading now. You don't actually have to know how to write - not in the traditional sense, that is. So long as you can write conversationally, you don't really have to know the "rules" of grammar. There are plenty of proofreaders and computer spell-check programs that can do the grammar for you. You don't even need a computer. I've heard of one copywriter who dictates his letter into a tape recorder and someone transcribes it to paper. How's that for simplicity? Remember : In copywriting you're not here to win any literary awards. All you have to do is convince someone to see the benefits of your product in a persuasive, personal manner. Get them to respond to an offer and you've done your job. As long as you're telling the truth about a genuinely good product or service, the letter often writes itself! It's as easy as talking to a good friend in a bar. Over a nice cold draft beer you might turn to your friend and say: "Steve, you must try La Casa. You know the new place on George Street. Fantastic. The tastiest most succulent beef I've ever eaten. Service is fantastic... and the prices are amazing. It's like they're giving it away. Plus, a table for four gets a bottle of wine free! It would be perfect for your wife's birthday party." See how easy that was? Haven't you ever convinced somebody to do something? Would you like to be paid a lot of money to do it? All you need is a basic feel for the English language and a desire to communicate. I can honestly say that I've made some mistakes over the years - but the single best decision I ever made was getting into copywriting. If you can write a letter, learn a few simple rules, and put in the effort, you too could be on your way to enjoying a lifestyle that many doctors, engineers, lawyers — even stressed-out CEOs — would envy. And… without the aggravation and heartache they get on a daily basis. Learn From The Guru That Even Renowned Gurus Look Up To ! How did I get into this business? Pure chance. I was surfing the net and came across a man called Carl Galletti. Carl is one of the world's greatest direct mail and website copywriters – he's renowned in the US as one of the all time marketing greats - the man the gurus get to write their sales letters. Gurus like Jay Abraham, the man who charges $24,000 a day for consultancy! Besides being a great writer, Carl's a brilliant teacher. He has a gift for communicating to people of all backgrounds and ability. A gift that has transformed people's lives, including my own. Now, after studying Carl's proven techniques, strategies and tactics, I run my own successful internet marketing and copywriting business, Incise Communications Ltd. And I'm an accredited tutor with the Institute of Copywriting. If I can do it, you can too. I didn't go to university and I've never thought of myself as particularly creative. You may have studied how to write sales letters and website copy and be disappointed as you try to write your own. Perhaps you know you could be doing a lot better. Well, it doesn't have to be that way anymore because NOW there is a better way to master the skill of writing sales letters (or any advertising copy for that matter). Right Here On This Page You Will Discover You may even be able to write letters like the legendary greats - people like... Robert Collier, who wrote letters that brought millions of pounds through the mail -- in the days when a million pounds was an order of magnitude greater than today. Or... Gary Halbert, who wrote a single page letter which brought in 7,300,000 orders and generated £29,900,000.00 in CASH sales. Or... Gene Schwartz, who wrote a letter for a health book, The Encyclopedia of Natural Healing, and sold 1,980,000 books at £15 each. Yes, THAT'S NEARLY £30 MILLION POUNDS Or maybe you just want to get paid to write letters for other people – like Carl and I do. Right now Carl's fee for writing a direct mail package is £4,000.00 plus 5% of the gross sales. Mine's less but I'm getting there! You could do the same. If your sales letter generates £1,000,000 in sales, you get £54,000.00 (£4,000.00 for the up front fee plus another £50,000.00 from the sales). Not bad, eh? OK, But What About ME? Of course, you may be saying to yourself, "Sure maybe Carl and Paul can produce results like that, maybe the great copywriters and other professionals can produce results like that, but what about me? That's a good question. To acquire the writing skills that will make you successful, you will need the following:
You Too Can Learn The Secrets Of How To Write Powerful, Persuasive Sales Letters & Earn Thousands, Hundreds Of Thousands...Yes, Even MILLIONS Of Pounds!!! Some of Carl's Copywriter Protégé students have gone on to become some of the most powerful writers in the business. You can too. It's easy once you know his secret techniques and methods. How Much Can YOU Expect to Make? In case you're wondering how much you can expect to make once you know how to write effective sales letters, let me show you some typical figures. Here in the UK, depending on the size of the job, the fee can run from £300 to £6,000. The industry average is about £4000.00 and can go up to £6,000.00 or more! By the way, in case you're wondering why someone would pay you all this money just to write a letter, the answer is simple: They expect that your letter will be make them rich - and if you are any good, it will. If you would rather not deal with clients, that's OK too because then you get to keep ALL the profits - not just 5% of the gross. If your letter produces £1,000,000.00 in sales -- if it is your promotion -- your typical profit from such a letter could be £300,000.00 to £400,000.00!!! And because you will be writing the letter yourself, you SAVE the £4,000.00 up front fee. Regardless of how you decide to use your new letter writing ability, you will find that you can pretty much have the freedom to live life as you choose. You can work where you want, when you want. And you can make just about as much money as your ambition dictates. In essence, what you become is a direct mail or internet entrepreneur. And you're never more than a successful test away from making a bundle. Of course, getting your successful test is the hard part. But once you get a profitable test mailing or web page, you send it to the rest of the list (this is called a "roll-out" - there are usually another 50 to 100 thousand, and in some cases as much as several million, names on the list). Then, you settle back and get ready to count the piles of MONEY coming through the mail. Many successful tests result in "roll-outs" that produce... MILLIONS of Pounds in Profits!!! And you can roll-out to the list gradually so the profits from your sales finance the rest of the mailing. That is one of the many great things about making money with direct mail. Or you can put your letter on the internet and direct people to it. Whatever you decide to do with your new skill, know that you will always be in demand! As most businesses discover all too well, you can't just get anyone to write a sales letter and expect it to be profitable. In fact... There Are Only A Handful Of People There is a very good reason for this. Until now the only practical way to learn how to write a profit-producing sales letter was to try to get the skill out of a book. Sometimes that worked. However... For each person who succeeded with this method, there were HUNDREDS, maybe even THOUSANDS, who did NOT. That's why there are only a handful of people who are successful at writing really effective letters. And that's why there is so much demand for good letter writers. Listen, nearly every day, people from all over the world contact Carl to order books on writing copy for ads and/or sales letters. Why? Because they know just how valuable it is to be able to write copy that sells. They want this skill and they want it badly. Yet, too many people who are trying to learn how to write copy from a book - any book - are unable to take the knowledge from that book and transform it into a working skill they can use. One of the things Carl discovered was that it was not because of the book. He knows, he sells the best books on the subject. Yet readers are often unable to translate the book into the actual skill. Why? Well, what Carl discovered is that most people needed SOMETHING MORE. Getting their letter writing skill out of a book was not working for them. We know from experience that it takes a great deal of time and a lot of hard work. There Had To Be A BETTER Way And that is why Carl has been researching this subject for the past 15 years. After many years of researching, experimenting and developing... CARL MADE AN AMAZING BREAKTHROUGH It means BIG MONEY for you because you can profit from his discoveries. Listen carefully. There are many things which you CANNOT get out of any book. Take riding a bicycle for instance. No matter how much you read about riding a bicycle, you will not be able to actually ride one until you get up on one and try it. Think about it. Ask yourself this question: Could you explain to someone else how YOU BALANCE yourself when you ride a bike? Of course not. It's quite impossible. Yet, as a beginning bike rider, once you learned how to get your balance, riding a bike was easy. Books are great once you have the basic skill. Once you can ride a bike, you get a lot more out of reading the books written by expert bike riders. These books give you the more advanced techniques and secrets. They show you how to become an expert. But they can't get you started. It's the same thing with copywriting (the name given to the art and science of writing sales copy). Sure, with bike riding you can practice yourself and eventually get the hang of it, but it sure helps to have Mum or Dad or someone else there showing you how it's done and holding you up as you practice. Then one day it just seems to click. Mum lets go and you start riding the bike. And once you've learned... YOU NEVER FORGET Among the many things Carl discovered in doing his research is that the program which produces the BEST copywriters in the shortest possible time requires TWO VERY IMPORTANT ingredients. INGREDIENT #1 - The first ingredient the program needs is an instructor who has actually mastered the copywriting techniques and is capable of showing you how it is done...
The Most Advanced Method Of Teaching Direct Response Copywriting That Puts You Miles Ahead Of Any Other Program He decided to call it... THE COPYWRITER PROTÉGÉ PROGRAM In this program, Carl uses his special techniques to guide you toward rapidly developing your ad writing skill. He shows you how to become the best direct mail copywriter you can be. And IT WORKS!!! It doesn't matter how good or bad your copywriting is NOW. Carl's method will transform you into the best letter/ad writer you can possibly be... and much, much better than you could ever be through the use of any other method. How effective? Take Bob Scheinfeld, for example. Just a few short weeks after starting the Copywriter Protégé Program he wrote his first letter promoting a seminar idea he had. One Saturday morning he mailed his sales letter to a small customer list of only 190 people. By the close of business on Monday, 19 people had already responded and signed up for his seminar! And, by the time the seminar rolled around, 75 people had signed up!!! That's an amazing... 39.4% RESPONSE!!! These were PAID seminar attendees. Wouldn't you like to be able to get that kind of response? Well, we would also like you to. And that is why we love this program... to see people like you and Bob do so well. This program is MUCH more than just an audio/video approach. You will also benefit from the new and unique techniques which Carl has developed especially for this program -- techniques which you CANNOT get anywhere else. These techniques really work. They work for beginners and seasoned professionals alike. In fact, one of the major benefits of these techniques is that you can use them for the rest of your life, constantly improving your copywriting skills every time you use them. You may be wondering just what these techniques are. Well, I can only reveal them to you when you are accepted into this program. All I can tell you now is that these techniques are so revolutionary that I am choosing to keep them secret. I assure you that this program is new and different. The ability you will gain is NOT something you can get out of any other book, seminar, or tape program. In fact, THERE ARE TECHNIQUES IN THIS PROGRAM THAT YOU HAVE DEFINITELY NOT EVER TRIED OR EVEN HEARD OF BEFORE! Then, to make sure the program worked, Carl personally coached dozens of copywriters using it. After doing this for several years, he knew exactly what each and every aspiring copywriter needed to know to master the art. So, then he did the entire program at an intensive 4-day seminar and had it video taped. Now, on 25 hours of DVD... Carl Reveals All The Secret Copywriting Techniques That Will Get You Results as well as the Secret EXERCISES he's developed for QUICKLY getting you from novice to expert copywriter.
Plus, you get a copy of the overhead slides used. What Is So Special About This Course? Look, the world is filled with experts who haven't a clue about how to teach someone else to do what they know how to do. But for some unknown reason Carl's been blessed with a natural gift for teaching his copywriting skills to others. I don't exactly know why but he's extremely effective at it. And I would like you to benefit from learning this skill. That's why I bought the UK and Australia rights to distribute the course materials. You will benefit from the special techniques Carl's developed. These techniques really work. They are actually able to multiply your ability to write copy and to do it in the shortest possible time. At a practical level, I recommend you devote two hours a day to the program, at least during the first 30 days. After completing this program, the results you get from your sales letters and ads will be just as good, if not BETTER, than any professional copywriter you are ever likely to hire. Plus, you'll SAVE thousands of pounds in copywriting fees by doing it yourself. And you won't have to travel to some expensive seminar to learn it. All the work you do can be done in the comfort of your own home. Or anywhere else you choose. You will use the DVDs to progress through the program. Then, if you have any questions or if you have any difficulty, just pick up the phone and call me. These phone calls are an extremely important part of the program. The closer you follow my advice, the faster you will advance. Remember, Carl's taught me almost everything I know. And the faster you get up to speed, the sooner you can be making all that money with your own ads and sales letters. After you complete this program, you won't have to remember any formulas or rules. You will gain an ability that every good copywriter has, which is a gut "feeling" for good copy. Just as a professional composer "knows" good music and how to create it, you will "know" good copy and how to write it. Here Is Just Some Of What You Will Learn: (Please note: some of these things you will learn are as a result of using the method Carl has developed and others you will learn as a result of the SUPPLEMENTARY MATERIALS I give you as part of this program.) What follows is only a PARTIAL LIST! Writing Great Sales Letters
Copywriting principles
Great Mark eting & Advertising Ideas
Direct Mail Techniques
Handling Clients
Creating Effective Catalogues
Design & Layout Techniques
Insider tips
WHY YOU ARE UNLIKELY TO GET THIS TRAINING ANYWHERE ELSE All modesty aside, you are NOT likely to get this training anywhere else or from anyone else -- here's why. As you already know, there are very few copywriters who are really good at writing sales letters. Now, from that group take out all those who are too rich or too arrogant or otherwise unwilling to share their secrets with others... Take out all those who haven't the slightest clue about how to teach their skills to others... Take out all those who haven't done the research and experimentation necessary or who don't have enough interest to develop a working training method. And who do you have left? I dare say that WHO you have left is only one person! Carl Galletti. And that's very good for you because before this you had no one with this type of program. Or any other program that could even come close to matching its effectiveness. The reason I am saying this is NOT to brag BUT to show you that Carl is someone who is capable of delivering what I am promising in this letter. Carl has a knack, a talent (and a past history) for transforming other people into successes. For example, a few years ago, after seeking his advice, four separate clients became first-time millionaires, all in the same month! Another went from being heavily in debt and living with his parents (of necessity) to buying both the car of his dreams (a Porsche) and the home of his dreams (a big, expensive house at the top of a mountain in Palos Verdes , California - a very exclusive community). Copywriting was his route to riches. Another went from being a teaching assistant at a college to starting his own company. The proof of his success is documented in one of Carl's books. It shows that his stock in the company is worth... £28 MILLION!!! Could you be just as successful as these people? Well, THAT I cannot guarantee. I CAN say that we will be trying to exceed Carl's previous successes and this much I can tell you: The training you will be getting will be a LOT better than what they got. How Much is Your Future Happiness Worth? And That of Your Family? Now let's get down to the bottom line here. How much will this complete program cost? Well, there are several worthwhile and valuable "seminars" you could attend that would cost you £2,000.00 to £12,000.00 (plus the cost of travelling, room, meals and incidentals) and the most personal attention you would get is maybe an hour on a "hot seat." At this rate something like THE COPYWRITER PROTÉGÉ PROGRAM would cost you about £25,000.00!!! But you won't have to pay anything near THAT amount. In fact, your registration fee will only be £477 - a rather small sum when you consider what it would cost you to hire a copywriter -- even a bad one. You will benefit from the secret techniques which Carl has discovered and which will transform you into a copywriting professional. These skills you acquire will serve you for the rest of your life and, when put to use, will multiply your personal fortune and skyrocket your success. This DVD course consists of 13 (approx. two hours each) DVDs and copies of all the slides. RESPOND TODAY AND GET THESE EXTRA BONUSES Act before midnight on , and you'll get the following bonuses:
So, reply now and you get:
A TOTAL VALUE OF £3,412.00!!! For only £497 including postage and packing. And be prepared to receive a VERY BIG PACKAGE. It weighs over 15 pounds! You get 25 hours of DVDs and hundreds of pages of training materials and software on CDROM. Don't miss out on these valuable extra BONUSES. Respond NOW while it is fresh in your mind. Or Pick Up The Phone And Call Me On 0845 456 5342 Your 100%, No-Risk, 365 Day Guarantee I'm certain that this programme won't disappoint you. But in the unlikely event that you're not satisfied, just return the course materials within 365 days of receipt, and I'll refund 100% of your programme fee – no questions asked. You can pay with VISA, MasterCard or American Express. Or you can write to me and send a cheque to: Paul Lock With best wishes, |
